We’ve got that back-to-school feeling: students stock up on Freshers' Week staples with +255% more home and living student publishers on the Awin platform YoY.
The closure of many high street baby care stores led to a rise in DTC online shops and revenue for brands, including Mamas & Papas, Kids Pass and My 1st Years.
Awin's insight series reveals how the pandemic has given rise to new sub-sectors improving online market share and driving growth via partner marketing.