Benedict Evans and The New Gatekeepers

Benedict Evans has spent two decades analysing mobile, media and technology trends and gave this year’s keynote at Awin’s ThinkTank UK conference. Titled ‘The New Gatekeepers’ his talk took a macro look at how businesses and consumer habits have been shaped by the internet and what the possible impact of AI might be in the future.  

Benedict’s previous work in equity research, strategy, consulting and working at the venture capital firm Andreesen Horowitz mean he’s uniquely placed to offer some incredibly interesting takes on the state of the tech industry, which he duly does on this month’s episode. 

We ask him about the role of marketing and advertising in this new world and what it means for successfully reaching and engaging consumers today.  

If you’d like to view Benedict’s keynote presentation, then watch the video recording here.

And to check out some of Benedict’s own work, do visit his website. 

In addition, host Rob Davinson references the recent release of the Awin Report Power 100 for 2023, as well as the successful ThinkTanks in both Germany and the US. 

He also highlights the newly-published case study from The Body Shop featuring a partnership focused on driving in-store sales via their affiliate partner SPC. And to hear more on The Body Shop’s wider approach to affiliate strategy, listen into Rob’s interview with their Global Head of Affiliate & Partnerships, Natasha Phillips, on this previous episode of Awin Talks. 

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