Awin shortlisted for the 2019 International Performance Marketing Awards

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Awin has been shortlisted 17 times at the third International Performance Marketing Awards (IPMAs). 

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Taking place on 21st October at De Vere Grand Connaught Rooms in London, the awards celebrate the exceptional marketing projects across the globe, offering international recognition for the USA, MENA, APAC, LATAM, Western and Eastern Europe. 

This year sees the introduction of eight new categories including Best Content Marketing and Best Native Advertising campaign, bringing the total to 27, reflecting the ongoing developments in the industry worldwide. 

We’re delighted to be shortlisted for the following awards with our partners: 

USA Best Managed Affiliate Programme - Awin for Viator: Soaring to New Heights
USA Best Performance Marketing Campaign - Awin for HP: Powering Success in Performance Marketing through Content
Western Europe Best Managed Affiliate Programme - Awin for BT Group: Cutting Across Brand Borders
Western Europe Best Performance Marketing Campaign - Awin and The Hook for VOXI: Influencing Endless Possibilities
LATAM Best Performance Marketing Campaign - Awin for Carrefour: Local Expansion Through Publisher Diversity
Eastern Europe Best Performance Marketing Campaign - Awin for Komputronik: Extending Trust Through Local Experts
Best Influencer Marketing Campaign - Awin and The Hook for VOXI: Influencing Endless Possibilities
Best Influencer Marketing Campaign - Awin for Missguided: The #babesofmissguided
Best Content Marketing Campaign - Awin for HP: Incentivizing Inspired Content for Lasting Affiliate Program Success
Best Technology & Telecoms Campaign - Awin and Smarter Click for Carphone Warehouse
Best Technology & Telecoms Campaign - Awin for BT Group: Demonstrating Telco Excellence
Best Technology & Telecoms Campaign - Giftcloud and Awin for TalkTalk: A Strategy to Talk the Talk
Best Finance Campaign - Awin and Studentenbox for Centraal Beheer: Thinking Inside the Box
Best Travel Campaign - Savings United and Awin for Travelodge
Western Europe Best Peformance Marketing Campaign - vouchercloud and Awin for Currys PC World: Red Dead Redemptions
Western Europe Best Peformance Marketing Campaign - vouchercloud and Awin for Very: Turning Data into Deals

We’ve also been shortlisted for Best Affiliate Network and Best Team in Performance Marketing, of which 60% is scored by the judges and 40% voted for by the industry. 

Voting is now open here

So, why do we think you should vote for Awin? 

After what has been described as the perfect digital advertising storm in the last 18 months with GDPR, Safari’s Intelligent Tracking Prevention (ITP) and data privacy initiatives via Chrome and FireFox, Awin has made a concerted effort to futureproof the affiliate channel by addressing and reacting to changes beyond our control. These include changes to our tracking to mitigate the loss of sales and clawing back thousands in commissions from non-ITP client advertisers 

As consumers become increasingly data-conscious and advertisers place more emphasis on data security, Awin has highlighted and reinforced affiliate marketing’s inherent data-light approach. Furthermore, our Product and Technology teams have adopted a ‘privacy by design’ methodology to developing tools and solutions, guaranteeing data minimisation. 

Pitched as an antidote to digital advertising's systemic woes, we're championing and contributing to ensuring the channel is one worthy of allocating significant budgets to.  

We’re also embracing changing demands from our clients to be more than ‘just’ a network as we evolve our platform with a more open-source approach bolstered by a range of proprietary and best-in-class third-party tools, while building new teams to respond to the developing affiliate landscape. One example of this is our MasterTags which provide a simple way for both advertisers and publishers to tap into new revenue streams. Our Advertiser MasterTag has seen £150m in commission generated through integrated partnerships in 2018, while our Publisher MasterTag has already launched universal basket solution Monotote, visual search partner dailygo and most recently, R.O.Eye’s SingleView. Shortlisted for the Best in Technology awards, SingleView’s powerful platform offers an unbiased approach to attribution, analysing every touchpoint in a transaction to offer unique, data-led insights to help advertisers optimise their partnerships. 

Awin remains a strong advocate for working with competitors and other industry players. In the past year we’ve shared UK best practice with the US for the first Performance Marketing Study, submitted data to this year’s UK PwC Study, worked with Acceleration Partners to drive industry best practice for sub-networks and collaborated on the first Gold Standard for affiliate marketing under the auspices of the IAB. Outside of day-to-day business initiatives, we’ve also organised an industry charity quiz for Mind which raised more than £1,500, supported the Digital Disruptors programme for young people, as well as the diversity initiative ‘Turn The Talk’

While it’s hard to surmise why we believe you should vote Awin as Best Affiliate Network without sounding like we’re patting ourselves on the back, we hope that our continued dedication to futureproofing our industry in spite of recent digital advertising troubles to make it a reliable and profitable channel is evident. As long as we believe in the affiliate channel, we will continue to build solutions that defend and promote it to as wide an audience as possible. That’s why we hope you will, and would be honoured, if you vote for our network.

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