Q4 client predictions: G2A

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Thais Rodrigues, head of business development at G2A, offers insight on the value of their affiliate partnerships this Q4, and more. 

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How is G2A preparing for Black Friday and Cyber Monday 2018? 

G2A is marketplace for games and gamers, and we are always looking for the best deals for the entire year. Of course Black Friday and Cyber Monday is a very special moment that everyone is really looking for the absolutely best shopping of the year, so we are always preparing a few months before and finding out which are the best resellers, distrubutors and brands, and how can they afford to get to, not only the best pricing, but also the best products for our users. 

How can affiliate's contribute to your brand's objectives this Black Friday and Cyber Monday? 

Our affiliate partners actually have a very close and successful relationship with G2A, I have to say. So within Awin, we see the best value is when we can understand the segmentation of our partners and give them, out of the entire catalog of G2A, the best offers we can give to the US.