Black Friday and the Cyber Monday weekend have established themselves as global retail phenomenons. Reviewing market trends from across our global affiliate network, here are our top predictions for what we can expect to see on the day/weekend.
Black Friday is a close-to-universally adopted affiliate event, with established digital markets in both Europe and South America embracing this traditionally American occasion, bringing a consistent narrative to an industry previously defined by its fragmented nature.
As the event evolves, what key themes can we expect from this year’s event? Download Awin's latest whitepaper to read our analysis.