Singles' Day 2017 highlights new ecommerce tactics from China
Written by Samantha Sherer on
Singles’ Day is the largest online retail event globally. That said, it remains a somewhat mysterious phenomenon outside of China. With performance data from this year’s event now available, what can we learn from this shopping juggernaut?
We're looking at some of the patterns and trends we've identified from Singles’ Day 2017, based on the performance Awin tracked across its own global network in our two-part Singles' Day series.
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