Case study: TM+ partnership with Giving Assistant
- Written by Sarah Ruzgar on
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The unfamiliarity within the search space can be daunting for some, however TM+ (trademark+) simply refers to affiliates bidding on the trademarked name of a merchant, plus other terms, such as “merchant coupon” or “merchant code.” A TM+ campaign can be a fantastic remedy to the problem facing many advertisers today on how to drive greater incrementality with top performing affiliates.
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With the help of Giving Assistant, Awin implemented a TM+ trial with a goal to deliver more customers, and conversions, thus driving more incrementality and the results did not disappoint.
However, a TM+ campaign can deliver something more fruitful than just increasing top level KPIs with a handful of additional benefits listed below:
- Increased exposure with TM+ partner
- Healthier brand representation on SERPs
- Drives competitors out of top paid positions
- Organically increases traffic when enabling paid search
- Positive impact on conversion rates
- Improved coverage of key terms
You can download this case study below.
