Affiliate marketing for advertisers
Grow your brand through
the right partnerships
Connect with over 1M+ partners across every sector and build an affiliate programme that delivers real results for your business.
Trusted by 30,000+ brands worldwide
Adidas
AliExpress
AO
Booking.com
Decathlon
Dyson
Emma
Etsy
GE Appliances
Groupon
Lovehoney
Lidl
McGee & Co.
MyProtein
Nike
Samsung
Sephora UK
SharkNinja
Sixt
Sky
Tui
Under Armour
Uniqlo
Viator
Vodafone
Why Awin Works
Growth happens with the right partners
Whether you're launching your first affiliate programme or scaling an established one, we connect you with partners who fit your goals and your market.
Global reach
Choose from over 1M+ affiliate partners globally
From content creators and influencers to tech partners and cashback sites, find affiliate partners in every sector that drive real results for you.
Flexible support
Run it yourself or lean on our team
Choose your level of service, run it yourself or work with our award winning team.
Premium partnerships
Only pay for partnerships that convert
We ensure quality partnerships with approved partners, so you only pay for successful conversions that drive real revenue.
Advertisers Plans
Choose from our three affiliate marketing plans
From self-managed starter plans to enterprise-level affiliate programmes, find the right fit for your business.
Access
Ideal for starters
Launch a cost-effective, self-managed program. No long contracts, total flexibility.
Key features:
- Access 1M+ trusted partners instantly
- Simple dashboard for easy management
- Step-by-step guidance for beginners
Only with Access:
- First month completely free
- Low-risk 3-month minimum term
Accelerate
Ideal for teams
Manage a sophisticated program with automation to streamline your workflow.
Everything in Access, plus:
- Choose to self-manage or get expert service
- Easy-to-use APIs for task automation
- Enhanced reporting with flexible customization
Access numerous reports showing detailed journey paths and publisher, product and creative performance.
- Industry benchmarks to compare your performance
- Flexible, automated commission rules to reward partners
Create unlimited commission groups with these rules:
- Product ID
- Product category
- Product SKU
- New or existing customers
- Coupon code
- Clicks on website
- Campaign
- Publisher
- Sub partner ID
- Transaction date
Advanced
Ideal for Enterprises
Run data-driven programs with advanced reporting and deeper insights.
Everything in Accelerate, plus:
- Complete access to all platform features
- Custom reports built for your specific needs
- Direct competitor benchmarks for enhanced analysis
- Branded private networks with tailored customization
- Unlimited commission rules with full control to reward partners
Create unlimited commission groups with these rules:
- Product ID
- Product category
- Product SKU
- New or existing customers
- Coupon code
- Clicks on website
- Campaign
- Publisher
- Sub partner ID
- Transaction date
- Attribution
- Or define your own tracking rules
More than features
One platform. Every tool you need to grow.
Find affiliate partners. Launch campaigns. Track performance. See what's working.
Find affiliate partners with tailored recommendations
Discover partners that match your goals, while performance insights help you select the ones that deliver results.
- Smart AI recommendations
- Insightful affiliate partner profiles
Meet Ava, your new AI teammate
Ava makes partnership marketing effortless. Get 24/7 answers, personalized insights, and strategic guidance in seconds.
- Smart AI performance insights
- Actionable recommendations
What our customers say
Leading brands across every industry
From retail and fashion to travel, finance, telecoms, and more, Awin helps brands expand reach and accelerate growth.
The Awin team’s proactive approach and tailored solutions have boosted our affiliate marketing efforts. I highly recommend them for anyone looking to enhance their strategy.
Anna Welsh
Affiliate Marketing Manager, BoohooMAN
Awin’s high level of service and effective solutions allow us to consistently achieve our marketing and sales goals.
Katarzyna Leboch
Performance Marketing Manager, Answear
You now see a lot more people using their influencers and affiliates together…And on a platform like Awin, you're seeing with influencer metrics that it makes sense to blend them
Amanda Houston
Influencer and Affiliate Marketing Manager, McGee & Co.
Advertisers Plans
Ready to start?
Pick the right plan for your business
Find the features, pricing, and support level that fit your business needs.
Access
Ideal for starters
Launch a cost-effective, self-managed program. No long contracts, total flexibility.
Key features:
- Easy-to-use dashboard
- 3-month minimum term
- Step-by-step guidance
Accelerate
Ideal for teams
Manage a sophisticated program with automation to streamline your workflow.
Everything in Access, plus:
- Self-managed or expert support
- APIs for task automation
- Flexible reporting
Advanced
Ideal for Enterprises
Run data-driven programs with advanced reporting and deeper insights.
Everything in Accelerate, plus:
- Full access to all features
- Direct competitor benchmarks
- Custom reports for your needs
Top-rated by experts
Best Marketing and Digital Advertising Software Products 2026' G2 Award
Summer 2026 - Most Implementable Mid-Market
Summer 2026 - Leader
Best Software - Top 50 on G2
FAQS
Your questions answered
Find answers to your most important questions about partnerships and Awin's plans.
Affiliate marketing is a performance model where you pay partners a commission only when they drive a result, a sale, a lead, or a completed action on your site. Partners can be content creators, comparison sites, cashback platforms, loyalty programmes, or technology partners, each reaching audiences through different channels on your behalf. You set the commission, define what counts as a result, and only pay when it happens.
If you sell a product or service online and want to reach new customers without paying upfront for advertising, affiliate marketing is ideal. You only pay when a partner drives a result, so the budget goes toward what's already working, making it easier to scale. Awin works with businesses at every stage, from brands launching their first programme to enterprises running affiliate as a core acquisition channel.
To join as an advertiser you need a website where you sell a product or service, that's what gives partners something to promote and makes sales trackable. A physical store without an online presence wouldn't qualify, but a service business with a website, a subscription product, or a digital offering all do.
Yes you can, Awin operates across the UK, Europe, the US, Australia, and Brazil, with access to additional Asia Pacific markets through Commission Factory. Each market runs as its own programme rather than one global setup, which means partners get paid in their local currency and you can tailor your strategy market by market rather than applying the same approach everywhere.
You can run your programme yourself or bring in Awin's team to manage it alongside you. The right level depends on where your business is, Access is built for self serve, while Accelerate and Advanced both give you the option of expert account management on top of the platform. Whichever you choose, the same network of over a million partners is available from day one.
Brands like Nike, Adidas, Samsung, and Dyson also run their affiliate programmes through Awin globally. BoohooMAN use Awin's tailored solutions to drive affiliate strategy across their marketing mix. Answear rely on Awin's service and reporting to consistently hit their performance marketing goals. McGee & Co. blend influencer and affiliate activity through the platform, using Awin's data to show where the two channels work best together.
Awin was named among G2's best marketing and advertising software products of 2026, alongside recognition as a regional leader and most implementable platform for mid market businesses.
The network spans over a million partners across every category, and Ava, Awin's AI teammate, gives brands performance insights and partner recommendations without needing a dedicated analyst to surface them.
For brands that have outgrown a basic affiliate setup, that combination of scale, intelligence, and recognised platform quality is what makes the difference.