Millions of times every day, we connect brands with their next customer.
Diverse affiliate network with global reach
Specialist account management team
Intuitive, easy-to-use platform
active affiliates in our network
countries in which
we drove sales in 2017
billion in revenue generated
for our clients in 2017
Affiliate marketing happens when publishers (also known as affiliates) partner with brands to promote products and services to their audiences. Whether your product is high-end retail or pet insurance, hotels or broadband, our network of 100,000+ active affiliates covers a diverse range of sectors.
We work with more than 3,000 affiliates promoting in the finance and insurance sectors, including Money Saving Expert, Money.co.uk, Quidco and TopCashback.
We work with more than 22,000 affiliates promoting in the retail and shopping sectors, including rewardStyle, ShopStyle, Lyst and Intu.
We work with more than 10,000 affiliates promoting in the telco and services sectors, including uSwitch, MoneySuperMarket and broadbandchoices.com.
We work with more than 7,000 affiliates promoting in the travel sector, including Travel Supermarket, Telegraph Travel and Holiday Pirates.
Search our directory of 100,000+ active affiliates, spanning a range of sectors, to find the right partners. We approve all publishers before they join the network, so you can partner in confidence.
With over 1,000 staff in 17 offices globally, our local account management teams are best placed to grow and develop your affiliate programme. Awin client services comprises of many functions, including dedicated publisher services and publisher management teams, which also include sector experts in Telco, Fashion, Travel and Influencer Marketing which allow us to offer consultancy, support and insight to all of our clients. Our Technical and Business Intelligence teams are on hand to support our clients and ensure programmes are running to the most optimal performance model and reporting capabilities. Awin also houses a team of global experts across advertiser management, publisher management and technical and support functions, to ensure a fully coordinated and streamlined strategy should your programme operate across multiple markets, territories or website domains.
Working alongside Awin's standard affiliate tracking and developed by our in-house technical and development teams, we offer easy implementation with multiple technical partners or solutions through the use of the Awin Mastertag; reducing integration times and increasing flexibility across your campaigns. Awin's Cross Device Tracking solution allows advertisers to reward publishers for multi-device journey transactions, allowing a true understanding of how the performance channel drives customers, where previously anybody interacting with the channel across more than one device was instantly lost. Our voucher attribution technology allows further flexibility to the traditional last click model in the affiliate channel, allowing advertisers to fully reward publishers for exclusive voucher code campaigns. Payment on influence offers another alternative to the traditional last click model and opens up new avenues to encourage more collaboration with content and blogger affiliates.
We have a dedicated lead generation team ready to service a full range of campaigns to help boost your eCRM and CRM activity. Our specialist team will create a bespoke solution for your requirements to collect, cleanse, verify and output data records. Using a wide range of publisher lead sources, our solution is transparent, ethical and 100% performance focused. Work with us towards your ongoing blended new customer cost goals, we will only charge for unique and on-specification leads.
The Hut Group (THG) is the UK’s leading multi-website online retailer comprising of 20 programmes across five retail sectors. As The Hut Group and Awin seek to drive innovation across a large affiliate base and a portfolio of multi-sector brands under THG umbrella, the team are advancing opportunities for publisher collaboration.
No matter the size of your business, there are several key aspects to understanding and running a good affiliate programme. Working with brands and publishers of all sizes across the Awin network in 15 global territories, we’ve put together our key thoughts on how to work towards a strong affiliate programme in this ever-developing industry.
Affiliate marketing enables media owners like The Independent and Shortlist Media to maintain their editorial integrity whilst increasing revenue streams. At the start of 2018, Awin saw a 53% growth in sales for traditional publishing houses, with conversion rates slightly higher than the affiliate industry average.
The online advertising industry and wider internet experience are under scrutiny like never before. Controversies abound, from data privacy and ad blocking, to concerns over viewability and online ads funding terrorism. Striking the right balance between users, publishers and advertisers is paramount if the internet is to continue to function effectively. Affiliate marketing can strike that balance.
We provide agencies the reach, experience and tools to deliver performance for your clients. With 150 agency partners across 17 territories around the world, we can offer consultancy, support and insight. Whether your client is high-end retail or pet insurance, hotels or broadband, our network of 100,000+ active affiliates covers a diverse range of sectors.
Our advertiser training seminars consist of a one-day session covering all the key areas you need to understand when running an affiliate programme on our network. These are available to all new advertisers when they join the network.
From 17 locations across the world, we blend international reach with local expertise.
