Articles

Our editorial features analyse the latest trends and discussion points within the industry. We tackle key topics across the affiliate channel.

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Rumours of last click’s death have been greatly exaggerated. For the best part of the last decade various industry commentators have said it’s a model that ill serves the complexity of the multiple digital touchpoints an average consumer may record on their way to clicking the buy button. For affiliate marketers this poses an obvious dilemma; last click is what our business is premised on, without it what are we left with? Very often this can be because there is a misunderstanding of what is meant by the ‘last click is dead’ statement.
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It has become increasingly important for advertisers to understand the way in which customer journeys occur across multiple devices.