Articles

Our editorial features analyse the latest trends and discussion points within the industry. We tackle key topics across the affiliate channel.

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Affiliate marketing has long boasted of a large pool of content affiliates. But with the emergence of influencer marketing, is the channel losing out on the opportunity to earn from brand engagement campaigns? As an industry is it time to wrest control of the influencer marketing narrative and shape it according to a traditional affiliate model?
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It has become increasingly important for advertisers to understand the way in which customer journeys occur across multiple devices.