Influencer marketing has grown in popularity and become significantly more mainstream over the past 12 months, with Google reporting an increase of 325% in searches for 'influencer marketing' over the time period.
Affiliate marketing has long boasted of a large pool of content affiliates. But with the emergence of influencer marketing, is the channel losing out on the opportunity to earn from brand engagement campaigns? As an industry is it time to wrest control of the influencer marketing narrative and shape it according to a traditional affiliate model?
Within the affiliate channel we have access to 1000’s of sites that could be considered as influencers, yet rarely is the channel mentioned when this topic is being discussed. How can we shape the discussion to ensure affiliates are getting their deserved bite of the cherry?