Read more from Black Friday 2017 below:

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Black Friday is well established in the retail calendar as a critical trading day across the world. 2017 was no exception. With each year that passes so our understanding of the day and wider Cyber Weekend develops. With that in mind, what did we learn this year from the thousands of publishers and advertisers running affiliate programmes on Awin’s network?
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From North America to Australia and every market we work with in between, we have collated our insights over the global shopping events of Black Friday and Cyber Monday, providing a visualisation of the 24 hours of the day compared to Black Friday and Cyber Monday 2016.