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Read our key insights from Black Friday 2018 which saw Awin track more than 1.3m sales and drive more than £500m across the Cyber Weekend.

Read more from Black Friday 2017 below:

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Black Friday is well established in the retail calendar as a critical trading day across the world. 2017 was no exception. With each year that passes so our understanding of the day and wider Cyber Weekend develops. With that in mind, what did we learn this year from the thousands of publishers and advertisers running affiliate programmes on Awin’s network?