With September’s launch of Apple’s new version of Safari so the industry saw a direct challenge to how it has traditionally tracked sales. With the potential removal of thousands of sales through the latest versions of the Safari browsers, Awin’s latest whitepaper looks at the changes introduced by Apple and the recent announcement from Mozilla regarding changes to the Firefox browser. We explore how this has come to pass, how we think it will affect the industry and what we have been doing to ensure there is continuity of service for our customers.
The online advertising industry and wider internet experience are under scrutiny like never before. Controversies abound, from data privacy and ad blocking, to concerns over viewability and online ads funding terrorism. Striking the right balance between users, publishers and advertisers is paramount if the internet is to continue to function effectively. Affiliate marketing can strike that balance.
