Awin feature in Marketing Week

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Awin's Global Client Strategy Director, Kevin Edwards, discusses how affiliate marketing is helping brands to go global.

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For British retailers, the overseas shopper is becoming increasingly desirable. Last year, UK programmes on the Awin network attracted publisher applications from more than 160 countries. 


Kevin outlines the reasons why there are good opportunities for both publishers and advertisers when considering the affiliate channel as a route to market - including specific niches and the opportunity to export an established publisher business model.


Read the full article here.




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