Last night (24th April), Grosvenor House Hotel in London’s Park Lane was the setting for the 12th annual Performance Marketing Awards. The night was full of anticipation and excitement for these acclaimed industry awards.
Each year, we witness nominees who sit within these fantastic categories produce new and pioneering work that makes the performance marketing industry a proud one to be part of. We’re thrilled to share how Awin’s evening unfolded as we celebrated some great wins alongside our clients, including the coveted Industry Choice of Network. To everyone who took the time and voted for Awin ahead of this year's awards, we'd like to express a huge thank you.
"The PMAs are the industry’s premier celebration of success and I am immensely proud of the four awards the team brought home last night, including the coveted Industry Choice of Network award. It’s great to see individual teams, clients, and publisher partners being recognised for their accomplishments and innovations, but this is just the tip of the iceberg in terms of the necessary work and collaboration that happens right across the organisation to enable such successes." - Ian Charlesworth, Awin's UK Country Manager
Best Managed Affiliate Programme
Telco is one of the biggest verticals on the Awin network, so it's with great delight that we see the Carphone Warehouse team picking up the award for Best Managed Affiliate Programme.
"The success of this campaign is tribute to the “close-working bond” between Awin and client Carphone Warehouse. By working closely with existing publishers and building new clients Awin generated significant year on year growth for the affiliate programme, with the judging panel praising the network’s execution of new publisher types to maximise the channel and deliver successful growth over the 12 months.” - Judges’ Comments for Best Managed Affiliate Programme winner, Awin and Carphone Warehouse
Best Retail Campaign
Celebrating success within the retail vertical, we're thrilled that this award was won by an innovative influencer campaign from Very and vouchercloud.
"Influencer marketing, geo targeting and cross-channel engagement came together to deliver “huge” volumes of new customers in this campaign for retailer Very by Awin and vouchercloud, simultaneously claiming market share for high street competitors across product ranges. Tapping into the highly-engaged followings of five key brand ambassadors with intelligent targeting, this ‘multi-elemental’ campaign smashed targets, reaching £1.6 million in revenue with nearly a third derived from new customers.” - Judges’ Comments for Best Retail Campaign winner, Awin, Very and vouchercloud
Best Publisher Development Team
A new award for 2018, the Best Publisher Development Team award celebrates the teams at the forefront of helping the performance industry evolve by helping clients optimise their activity and realise their potential. We're extremely proud of our Publisher Services Team for this win.
“A worthy and “clear” winner of this ‘new for 2018’ category, according to both voters and judges, Awin’s dedicated publisher development team works “tirelessly” to promote exceptional relationships between publishers of all scales and varieties with advertisers and account managers. Affiliate partners of the network enjoy the benefits of true and “exceptional” investment from Awin’s publisher development team and an open, data-driven approach to strategy and decision making.” - Judges’ Comments for Best Publisher Development Team winner, Awin
Industry Choice of Network
Each year, the Network of Choice award symbolises everything we want to achieve for our brands, publishers, agencies and tech partners, from how we engage with you, to how we can help your business evolve by growing your performance marketing strategy. As this is an award voted for by you, bringing it home for 2018 is humbling and we thank everybody who supported us this year.
"Awin’s package of platform, people and passion once again seal it the sought-after Industry Choice of Network title against a stellar batch of competitors. Backed by a “tenacious” team the network continues to lead in both technology and support, striving to go the extra mile for all partners. Innovation remains crucial for Awin, which in the last year has introduced voucher attribution for social publishers, improved its offering with investment into tracking technology and enabled in-app tracking for clients among much more. Awin remains an active and prominent industry “voice” and influencer committed to fairplay and industry sustainability in the long term." - Judges’ comments for Industry Choice of Network winner, Awin