Why you need to demand more from your affiliate platform

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As marketers embrace the affiliate channel, the industry is positioned to adapt to changes in the ecommerce landscape and capitalise on its newfound popularity.

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We find ourselves in an ecommerce landscape profoundly altered than two years ago. The mass adoption of online shopping, combined with the migration of many businesses to the internet, and marketers finally fully embracing performance-based ad models, have broken affiliate into the mainstream once and for all.

But with that added interest and investment come a new set of dilemmas; increased scrutiny and expectations of what the channel can deliver. This new ecommerce baseline means you need to demand more from your affiliate platform. More sophisticated tools, more robust tracking, more flexibility of service.

As presented at PI LIVE London on 19th October, Awin’s Regional Managing Director Ian Charlesworth shows how the landscape has changed forever, and why it demands a new set of expectations from affiliate platforms if the industry is to truly capitalise on its sudden popularity.

If you’re an advertiser and want to explore how Awin can help accelerate your ecommerce activity in the new year, please get in touch.

Or if you’re a publisher or influencer who wants to leverage Awin’s platform to create more money-making partnerships, get started today.

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