Awin is proud to be returning as an official Gold Partner at this year’s PI LIVE Global from 11th – 13th May. Placing performance marketing on the centre stage, the event promises to deliver uniquely-curated and engaging sessions from the industry’s leading brands, partners and peers.
At 13:00 on Thursday, 13th May, Awin’s CEO Adam Ross will explore why affiliate marketing bucked the trend in 2020, with the industry putting on healthy 10% growth. With Awin growing by an even higher percentage, what are the reasons behind this endorsement of the paid for performance channel?
In this keynote, entitled How affiliate marketing’s resurgence is giving big tech a run for its money, you’ll hear about the four main factors that have catalysed change, and how the affiliate renaissance is being embraced in a variety of creative ways. Whether it’s big brands outsourcing innovation, mass media publishers employing a multimedia approach or a surge in interest from micro-SMEs, join this invaluable insight into the themes that are leading to the reinvention of the ultimate acquisition channel.
You will also be able to join Awin and its partners across the following sessions:
15:35 – 16:15 Tuesday, 11th May
Enhancing ROI with Intelligent Promotions and Deals
In a highly competitive and crowded ecommerce landscape, deals and incentives are important drivers of revenue and growth, but ensuring profitability represents a constant challenge. In the current era, is it even possible to transform deals and offers from margin killers to profit growth engines?
Find out in this panel with RevLifter CMO Jim Nichols as he’s joined by Awin’s Amy Hadley, Eilidh Whyte, Affiliate and Partnerships Manager, AO Group and Kelly Ground, Associate Director of Strategic Accounts, Acceleration Partners. Expect quick-fire insights and discussion on how the right strategies can deliver intelligent deals that are a win-win-win for customers, partners, and brands alike.
14:00 - 14:30 Wednesday, 12th May
Opening up the conversation: Guidelines and standards for the industry, are we going far enough?
This industry is going from strength to strength, but with growth, comes challenges. Moderated by Awin’s Kevin Edwards, and welcoming James Little, Group Commercial Director, TopCashback and Nickesh Patel, Ad Tech and Standards Manager, IAB UK, this panel will be asking the difficult questions, and focusing on whether the guidelines and standards are more carrot than stick, and whether they are going far enough to discourage 'bad practice'.
13:35 – 14:05 Thursday, 13th May
The Martech-ification of the Affiliate Industry
Following his keynote, Adam Ross will join Hanan Maayan, CEO, Trackonomics, Simon Bird, CEO, RevLifter and Ashley Spiker, Director of Partnerships, Refersion for a candid discussion as they evaluate that state of the affiliate marketing ecosystem. Questioning how for the martech-ification of the industry will go, the panel will consider whether the channel’s future will be plug-and-play, or a frenzy of platform-led acquisitions.
Stay updated on all things PI LIVE Global before, during, and after the event by following #PILIVEGlobal21 across social.