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Do you know your CPAs from your CPMs? How does your ROAS stack up for your SEA?
Digital marketing can be confusing, filled with acronyms and language even experienced marketers struggle to get their heads around. For brands just starting out, it offers fantastic opportunities to find new customers, but the range of options can be daunting. How confident are you you’re investing in the right mix?
In this guide we’ll break down some of the most common digital marketing channels and the functions they perform, including Facebook and Google, before exploring one of the fastest growing marketing channels – affiliate and partner marketing – and how it’s the perfect place to start. You’ll also hear firsthand from small businesses about their affiliate marketing experience and how their brands have grown via affiliate partnerships, as well learn how one blogger affiliate chooses which brands to promote.