The ASA has issued new guidance about affiliate marketing. In light of the changes, what are the implications for affiliate marketing?
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Influencer marketing is a buzzword that has been growing over the past couple of years. A recent report from e-consultancy summarised the term nicely as follows:
Weather2Travel.com find the best travel deals for holidays in the sun. Providing a range of online tools they help users decide where to go for great holiday weather, working with the UK's largest travel providers to share online deals and discounts. As one of our attendees at The Science Behind Ecommerce, we speak to Colin Carter, Director at Weather2Travel.com ahead of the big event.
Awin is holding its first annual event focusing on all verticals, including fashion, travel and telecoms. The Science behind Ecommerce is a day-long conference discussing the theory of online marketing and user experience alongside the website conversion. The home of this event is the world-class Science Museum, offering a great opportunity for our fashion publishers and advertisers to network and learn about the latest industry trends in a unique setting.
As the (relatively) new UK Country Manager here at Awin, I've quickly become aware of the importance of the Performance Marketing Awards both externally as a prestigious industry gathering but also internally as a source of pride and focus for our business.
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