Lead Generation: Anglian Home Improvements

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The beginning of 2016 marked an incredibly exciting time for the Lead Generation department as Anglian became an exclusive merchant on the network.

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Anglian logo with campaign image of kitchen windows

Awin has worked in close partnership with Anglian Home Improvements since 2011. The beginning of 2016, however, marked an incredibly exciting time for the Lead Generation department as Anglian became an exclusive merchant on the network after years of their affiliate activity being split across multiple lead suppliers.

REASONS FOR EXCLUSIVITY

TRANSPARENCY

Full exposure, contact with and pre-approval of live publisher sources allows continual optimisation.

COMPLIANCE

Tighter policing of affiliate sources across the board to ensure effective and appropriate representation of the Anglian brand at all times.

VERIFICATION

Real-time lead verification offered as part of Awin’s Advanced Lead Generation Solution.

OPTIMISATION

Assistance with creative asset development alongside the implementation of sub-source identification codes to continually optimise at a granular level.

OPPORTUNITY MARKETPLACE

24/7 access to Awin’s full Publisher Directory and Opportunity Marketplace facility to recruit affiliates and actively seek new exposure opportunities.

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