Wowcher: A network migration with the wow factor

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In search of greater tracking reliability and long-term innovations to enhance their affiliate programme, Wowcher successfully migrated to Awin in June 2020.

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Due to Wowcher’s concerns around tracking reliability, they partially migrated their social publishers to track via Awin. Following this success, the brand signed a full contract to migrate the whole affiliate programme to Awin in June 2020.

The Objectives​

  • Smooth transition of current partners from CJ to Awin for a successful launch.
  • Onboard publishers that are new to the brand to increase new customers, as well as optimising current partners.
  • Futureproof the technical setup of the account.
  • Provide long-term innovation to the programme.

The Approach

  • Created a document with all current CJ partners, including the contact email, CPA rate and cookie length.
  • Directly emailed the partners one month before migration launch, with weekly chasers for any partner who didn’t respond to confirm.
  • GAP analysis on competitors to recruit new partners.
  • Strategy meeting prior to migration, as well as following migration to ensure alignment between team on objectives.
  • Implement Server2Server tracking to protect publishers against browser changes and atypical user behaviour.
  • Present Wowcher with Awin’s latest innovations: In-app tracking & affinity partnerships.

The Results

  • Increased the active publishers by +168%
  • 49% of the transaction are tracking S2S
  • 30% of revenue is tracked in-app for affiliates live with app tracking
  • Actively promoting 50 advertisers as part of the brand-to-brand partnerships initiative

If you are interested in working with the Wowcher affiliate programme, please feel free to get in touch with Jasmin Myton.