Black Friday & Cyber Week: Affiliate Predictions

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Black Friday and the wider promotional period that includes Cyber Monday has established itself as a global retailing phenomenon. Falling on 24th November 2017, it's set to be the biggest online shopping day in the West.

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Black Friday is also a close to universally adopted affiliate event with established digital markets in both Europe and South America embracing this traditional American occasion, bringing a consistent narrative to an industry previously defined by its fragmented nature.

As the event evolves, what key themes can we expect from this year’s event? Download Awin's report where we share our predictions on what we expect to see from Black Friday 2017.