How affiliate marketing's resurgence is giving big tech a run for its money

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Adam Ross explores why affiliate marketing bucked the trend in 2020, with the industry putting on healthy 10% growth.

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With Awin growing by an even higher percentage, what are the reasons behind this endorsement of the paid for performance channel?

As presented at PI LIVE Global on 13th May, in this presentation you'll hear about the four main factors that have catalysed change, and how the affiliate renaissance is being embraced in a variety of creative ways. Whether it’s big brands outsourcing innovation, mass media publishers employing a multimedia approach or a surge in interest from micro-SMEs, this session provides invaluable insight into the themes that are leading to the reinvention of the ultimate acquisition channel.

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