Newsroom

As the release of ITP2 draws closer, publishers need to know which of their advertisers will be affected.

Travel is an industry of growing saturation and competition. 2017 has been a challenging year for the wider UK travel market, with the pressure of a weaker pound and political instability sending some big companies into administration. Despite this, data indicates a strong underlying demand and positive picture . Last year, Awin delivered five million travel sales with a total booking value of £656 million. The power of the affiliate channel led to a 28% increase in sales and 11% increase in clicks, driven by a surge in demand for local holidays and airport transfers.

With the weather in Australia opposite to that in the Northern Hemisphere, it's no surprise this resulted in the seasonal event, 'Christmas in July'.

As we enter a new age of privacy, we are seeing companies fundamentally assess how consumers are tracked and what information is shared online. 

Providing a definitive list of the performance marketing industry's most influential individuals, PerformanceIN has launched the PerformanceIN 50 2017.

The increasing recognition of the power of bloggers, content sites and influencers in marketing has attracted the attention of affiliate marketing managers.

The recent Mac OS and iOS 11 update, Intelligent Tracking Prevention (ITP), causes alarm across the advertising industry with very few clear cut answers so far.

App tracking ensures the adequate tracking and rewarding of app downloads and in-app purchases, but is yet to be widely adopted. 

Menswear brand, Mennace, has launched exclusively with Awin to launch their first UK affiliate programme.

American etailer Nasty Gal launches first UK affiliate programme with Awin on an exclusive basis.

For the second year running, PerformanceIN will be hosting the pre-eminent International Performance Marketing Awards.

Awin's Global Client Strategy Director, Kevin Edwards, discusses the four ways the affiliate channel is looking to the future.

October is not just about Halloween and confusion around which way the clocks change – it is also Cyber Security Month.

Unsurprisingly, Adblockers belong to the list of most annoying things for website owners and online advertisers.

YouTube overall and on mobile alone reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. according to the video-sharing website. 

If you’re anything like me your consumer power will spread far and wide in Q4.