How Wiggle is preparing for Black Friday 2017

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With Black Friday continuing to grow in popularity around the world, we’ll be speaking to publishers and advertisers to find out what impact the retail event has on their business and how they will be preparing for the big day this year.

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We interviewed Therese Rydberg, Online Marketing Manager Sweden at Wiggle, a company with passion for sports whose aim is to give as many people as possible the choice to access cycling and tri-sports.

What plans do you have for Black Friday 2017?
This year will be our biggest Black Friday yet and it has already started. We will be launching hundreds of new deals every week for lots of different brands across cycle, run, swim and triathlon.

Which products do you expect to be the biggest sellers?
That’s a tricky question as we will have so many deals for products that will suit all our customers. However, I do think Adidas Supernova, Suunto Ambit 3 and 2XU Thermal Comp Tights are some of the products that will stand out.

Will you also be participating in Cyber Monday?
Yes, we are also participating in Cyber Monday, so look out for even more unmissable deals.