FamilyBreakFinder understand that family time is precious, so their mission is to help families get more from their leisure time. They also publish the Cheap Family Travel Guide, a 200+ page book that helps readers get the best deals on flights, train tickets, hotels, holidays, theme parks and more.
FamilyBreakFinder’s social presence is continuing to grow with the help of their 100% free memebership, they currently have a 250,000 strong following on Facebook and 11,000 members keeping track on Twitter.
As well as publishing daily travel deals, FamilyBreakFinder have a suite of tools that help members find cheap travel. These include a flight comparison search engine, powered by Skyscanner, a worldwide holiday rentals finder and an attractions break search tool. They have also recently launched a vouchers section on their site with over 3,000 travel related offers, promo codes and discounts featured for hundreds of well-known brands.
How does it work?
FamilyBreakFinder have a dedicated team of researchers finding and publishing new deals every day so that these can reach members via email and social media. The focus is UK families, so everything they generate has this in mind. They understand the importance of relevant deals to match their members needs, from baby-friendly hotels and family-orientated beach resorts to ‘kids go free’ offers and child-popular attractions like Legoland, Harry Potter Studios or Peppa Pig World.
The overall aim is to be useful by saving members money, but also be inspiring with new ideas and insightful with tips on getting the most out of their holidays and breaks. Members use FamilyBreakFinder as a ‘one stop shop’ to book all of their travel without navigating around the web.
What else do we need to know?
Affiliates is a key part of the business, but content sponsorship, lead gen, email marketing and advertising are also important. FamilyBreakFinder work with many clients on a long term exposure basis, where ongoing coverage can be guaranteed with tenancy agreements.
• Around 500,000 visitors per month at peak
• 84% female audience; 81% with children
• 76% access site by mobile
• 140,000 email subscribers – 3 emails per week
• Average weekly Facebook reach of 5 million