Our editorial features analyse the latest trends and discussion points within the industry. From cross device tracking to the role of influence, we tackle key topics across the affiliate channel.


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What does a next generation affiliate programme look like? As we enter 2018 what are the tools that we need to have in place in order to build a campaign fit for purpose? Undoubtedly data goes to the very heart of these questions and this was the key theme considered in the global team's presentation at this year's PerformanceIN Live conference.
The need for greater transparency in digital marketing is something affiliate marketers have been aware of for many years. With major brands demanding visibility on how their advertising budgets are being spent online, what can other channels learn from the voucher code self-regulatory initiatives in the UK and how competitors have come together to create universally accepted standards?
March witnessed the roll-out of the latest search algorithm update from Google. This caused some websites to significantly lose rankings in Google’s search engine results pages (SERPs). The loss in site traffic, and inherently revenue, has caused frustration amongst these sites. Whilst there is no official word from Google, the update (commonly referred to as ‘Fred’ across the SEO landscape) appears to penalise sites that focus on aggressive monetisation at the expense of the user’s online experience. This includes the use of advertising, affiliate links and low-quality backlinks that are deemed to have little relevance to the end-user.
New legislation aimed at changing European data privacy laws is set to significantly disrupt the digital marketing industry.