Articles

Our editorial features analyse the latest trends and discussion points within the industry. From cross device tracking to the role of influence, we tackle key topics across the affiliate channel.

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What does a next generation affiliate programme look like? As we enter 2018 what are the tools that we need to have in place in order to build a campaign fit for purpose? Undoubtedly data goes to the very heart of these questions and this was the key theme considered in the global team's presentation at this year's PerformanceIN Live conference.
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