Articles

Our editorial features analyze the latest trends and discussion points within the industry. From cross-device tracking and conversion strategies to the role of influence, we tackle key topics across the affiliate channel.

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From launching in an overseas market to accessing an elusive niche demographic, influencers play a key role in helping brands get in front of the right audiences at the right time. With consumers increasingly hard to reach with traditional ad spend – 615 million devices now use adblocking software – more and more affiliate marketers and brands are looking for a way to tie their advertising spend to tangible results and actions.