Back to Basics

We have a wealth of documentation available to help develop a market leading affiliate program. In these back to basics guides, we cover all fundamental aspects of affiliate marketing.


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Ensure you’re on the right path to becoming a fully-fledged affiliate. If you’re new to affiliate marketing, it can be difficult to know where to start. 
Social media and Influencer Marketing might commonly be associated with eCommerce and retail brands, but these powerful tactics readily apply across all industries, from lifestyle to professional services. Maximizing the value of self-published content can be a challenge, particularly with limited resources, but the added value of influencers can help brands across all industries effectively reach consumers in a way that inspires genuine enthusiasm.
We discuss how advertisers can use Awin's deterministic cross-device transactions to facilitate paid for conversions via the affiliate channel.
Mobile commerce has grown significantly over the past few years. With consumer behavior evolving, the devices used to connect to the internet have changed significantly. Globally across the network, we see a significant volume of traffic and transactions now originating from a mobile device.