Back to Basics

We have a wealth of documentation available to help develop a market leading affiliate program. In these back to basics guides, we cover all fundamental aspects of affiliate marketing.


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The challenge of tracking cross-device transactions is a critical one for all digital marketers, but for a channel premised on being paid for conversions, it takes on a heightened importance.
Conversion is at the heart of affiliate marketing. The channel is perceived to offer a functional route to market that is low in risk and generates a great return on investment for retailers. It is also mainstream with major advertisers around the globe running an affiliate marketing campaign.
Mobile commerce has grown significantly over the past few years. With consumer behavior evolving, the devices used to connect to the internet have changed significantly. Globally across the network, we see a significant volume of traffic and transactions now originating from a mobile device.