Singles' Day 2017 highlights new ecommerce tactics from China

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Singles’ Day is the largest online retail event globally. That said, it remains a somewhat mysterious phenomenon outside of China. With performance data from this year’s event now available, what can we learn from this shopping juggernaut?

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We're looking at some of the patterns and trends we've identified from Singles’ Day 2017, based on the performance Awin tracked across its own global network in our two-part Singles' Day series.

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