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Advertiser spotlight: Booking.com

Written by 3 minute read

Long-time partner Booking.com has consolidated all its North American activity on Awin.

Learn more about what makes its program so special. 

What’s your “elevator pitch” for potential partners or those who are unfamiliar with Booking.com? 

By investing in technology that takes the friction out of travel, Booking.com seamlessly connects millions of travelers to memorable experiences, a variety of transportation options, and incredible places to stay – from homes to hotels, and much more. As one of the world’s largest travel marketplaces for both established brands and entrepreneurs of all sizes, Booking.com also enables properties around the world to reach a global audience and grow their businesses.

What sets your business apart from others? 

Booking.com believes in offering experiences of every kind, for everyone. We are not only passionate about connecting travelers with their ideal stay, but with powering their overall travel experience from beginning to end.

Booking.com is available in 45 languages, offering over 28 million accommodation listings, including over 6.6 million homes, apartments, and other unique places to stay. No matter what you are looking for, we can help you find the right place.

We offer 24/7 customer support and free cancellations on most accommodations. If you find a cheaper reservation, Booking.com will give you a refund for the difference with their price match guarantee. And, we offer a book now, pay later payment option on select bookings.

Our goal is to make it easy for people to find, book and pay for and experience their travel desires, and we provide the tools and insights to our travel partners to help them reach a global audience.

What are the benefits to working with you in the affiliate channel? 

The long standing partnership with Awin has allowed Booking.com to build an effective, profitable program. We offer many benefits to our partners, and ensure that they can easily find the right creatives and information to effectively promote our services to their trusted audience.

Program benefit highlights: 

  • 4% commission approved upon a completed stay 
  • In-session cookie window 
  • Optimization opportunities available: 
    • Commission increase 
    • 14 advanced data points passed on a booking level, including customer city, customer country, stay city, stay country, check-in date, check-out date, etc.  
  • Wide selection of promotions, logos, banners & lifestyle images to support you in promoting Booking.com 
    • Be sure to check out our travel deals page for updated promotions 
    • Travel articles are available to support you with content inspiration 
    • Multilingual content available 
    • Travel trends & top destinations shared quarterly  
    • Travel predictions shared yearly 
    • Booking.com affiliate program goals & objective shared yearly 
    • Dedicated global account management team in the US, AU & BR 

Does Booking.com have any corporate sustainability initiatives? If so, can you tell us more about these efforts? 

As a leader in travel, Booking.com believes it is our responsibility to help make sure this planet, its people, wildlife and habitats are able to thrive now and long into the future. In line with this, we're working with our partners to provide a wider array of sustainable experiences, to give customers more sustainable choices when they travel.

At the end of 2021, Booking.com launched the Travel Sustainable badge, a credible, globally relevant sustainability measure that will provide highly coveted information to travelers all over the world looking to make more sustainable travel choices.

To date, 400,000 partners globally have the Travel Sustainable badge. The goal of this badge is to make credible recognition of impactful sustainability efforts attainable for more properties worldwide and to provide travelers with a transparent, consistent and easy-to-understand way to identify a wider range of more sustainable stays, no matter where they want to travel.

Explore our latest sustainability report.

Interested in joining the Booking.com affiliate program? Login and join here.