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How to use affiliate links across social channels

Following up on our last tip, using Snapchat & Instagram Stories to Drive Sales, we’ve put together a new list of publisher tips by each social media channel to further assist you when it comes to monetizing your site via social media. Below we share our insights into each channel so you can find the most relevant information, including where links can be placed and other relevant considerations.
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Opportunity Marketplace: The benefits for publishers

Since its launch back in March 2015, our Opportunity Marketplace tool has been empowering publishers to share their available affiliate exposure opportunities to advertisers in order to form closer collaborations between the two.
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Publisher tip: using Snapchat & new Instagram stories to drive sales

Snapchat is the fastest growing social network, growing to 100 million daily active users in just four years. However, last week Instagram launched their new Stories feature, an unashamedly similar feature to Snapchat Stories, as both allow users to post photos and videos sequentially, and are available to view for 24 hours.
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Optimizing your Pinterest for affiliate sales

Following the great news that Pinterest has once again embraced affiliate marketing, we wanted to offer you a few tips and tricks on how to take advantage of this potential source of traffic and also how to optimize your Pinterest efforts for affiliate sales.
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Using affiliate links on pinterest

In a boost for online marketers, Pinterest recently announced that affiliate links are again allowed on the platform after improving their spam detection system. This follows a ban 18 months ago which was implemented after the social network claimed that affiliate links were being abused by spammers, blighting the user experience with irrelevant pins and broken links.
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Publisher tips: how to avoid compliance issues in affiliate marketing

Compliance in affiliate marketing serves as more than simply removing publishers engaging in unethical or non-compliant activity. It contributes to the growth of the channel by providing reassurance to advertisers that their brands will be protected, therefore increasing participation and investment. It also enables new technologies to work within the channel by ensuring that current publishers are treated fairly – for example, ensuring that existing affiliate cookies are not overwritten by publishers that engage in retargeting.

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Market Insights

Discover our affiliate and partner marketing trend reports, market research, sector trends and editorial publications, offering the most comprehensive industry insights.
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