Click Frenzy has established itself as Australia’s biggest online sales extravaganza. It falls typically on the 3rd Tuesday in November (pre-Black Friday). Since its debut in 2012 has captured the public’s attention with heavily discounted products available online for a 24-hour period only. Click Frenzy was launched by one website* and has grown into a national shopping event adopted by the wider digital community as event in its own right, supported with promotion on national TV.
In early 2018, The Telegraph estimated that more than 11 million consumers now shop via comparison sites with its success put down to consumers receiving a relevant set of shopping results without the need for high volume. (Search Marketing Domination by Comparison Sites).
The gifting market is highly competitive with strong commissions offered as standard. In Q3 2017, Buyagift and Awin worked together to develop a unique way to reward influencers who drove sales where other affiliate publishers drove the last click, or another channel captured the sale.