Hyperice Lands +146% Revenue After Coaching Athletes Into Affiliates

Hyperice is a US-based recovery technology brand specializing in percussion therapy devices, compression boots, and cutting-edge performance gear for athletes and wellness enthusiasts. It’s a premium name in the health and recovery space, with a strong presence in both direct-to-consumer and retail channels.

Wellblūm is Hyperice’s affiliate agency. Its mission is to help e-commerce brands bloom in the affiliate, influencer, and partnership marketing space.

The challenge

Hyperice's affiliate channel had a problem hiding in plain sight. Voucher code sub-networks were inflating revenue numbers on paper, while behind the scenes it was driving poor-quality traffic on bloated commission rates.

Under the guidance of Wellblūm, the brand made a decisive move to cut the non-incremental partners. This would clean up the margins but also leave a gap to fill.

Hyperice needed a new kind of partner. In the real world, the authentic expertise of coaches, trainers, and practitioners would help educate consumers and introduce its product to the masses. But many of these expert partners weren't familiar with affiliate marketing and needed hands-on support just to get started on the Awin platform.

Hyperice and Wellblūm had to find a scalable way to clean up the program before onboarding and empowering a new team of partners.

The solution

First, the team needed to root out wasteful traffic for good.

Using Awin's Transaction Report, Hyperice and Wellblūm quickly audited referring domains and identified sources driving huge traffic volumes with zero or poor-quality conversions.

Non-transparent sub-networks were flagged and removed with support from Awin's Partner Compliance Team and Publisher Vetting Process, while the integrated AdPolice tool added ongoing monitoring to keep the program clean.

Removing non-compliant voucher partners saved a six-figure sum in commission payouts over 12 months. That reclaimed budget went straight back into the expert partnerships.

Building scalable support

Instead of fielding endless one-on-one emails, Hyperice and Wellblūm built a toolkit of centralized resources to onboard and support new partners at scale:

1. An affiliate welcome pack and refreshed welcome emails gave new affiliates clear, practical guidance from day one.
2. A recorded webinar walked partners through the Awin platform, from creating links to pulling reports, with subtitles in multiple languages to make it accessible across different markets.
3. A discount code request form replaced scattered email requests with a single, streamlined process the team could review at a glance.

The effect was immediate. Support emails dropped significantly, meaning the team could progress with their strategic partner development.

Rewarding the right partners

Hyperice overhauled its commission structure to reflect the value of different partner types.

Remaining coupon-based partners received lower CPA rates, while expert content partners earned higher, more generous rates in appreciation of their value.

Through the generous CPA, pinpoint recruitment, strategic product gifting, and the delivery of clear assets around new launches and sales, the new partners flourished.

At major publications like Harper's Bazaar and Men's Health, multiple Hyperice reviews, gift guide inclusions, and editorial pieces gave the brand real authority in the recovery space and enough room to call out key features.

Wellblūm also made the smart move of pursuing niche expert partners like Garage Gym Reviews to reach slightly smaller, yet highly engaged audiences that were actively looking for recovery solutions.

Employee benefits platforms were another new inclusion. One provider serving thousands of companies broke into the top 10 revenue performers by reaching high-AOV consumers through closed employee wellness groups, running on a CPA-only model with a bespoke discount code.

Fitness experts, athletes, and coaches on social platforms like Instagram completed Hyperice’s new dream team. Contributors ranged from professional athlete Gemma Finch to sports and fitness enthusiasts like Ashley Chapman, giving Hyperice an authentic way of showcasing its products to thousands of new customers.

The results

After freeing up six figures in commissions from coupon partners and pivoting to expert-driven content, Hyperice saw a major shift in its results.

The new strategy delivered strong year-on-year results across the board:

• Revenue: +146%
• Average order value: +23%
• Clicks: +63%

Meanwhile, conversion rates held firm, proving the quality of the new audience on top of the extra volume.

Evidently, sustainable, profitable affiliate growth doesn't come from chasing poor-quality discount traffic. It comes from identifying the best possible champions of the product and giving them the tools and support to thrive. Hyperice and Wellblūm proved exactly that.

Partner with Hyperice