Love Island travel trends

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For the past two months, Love Island has been the talk of the nation. For the week of the finale, Awin reported an increase in bookings to Majorca. 

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Following the finale of Love Island, Awin reported an increase in bookings to Majorca as a holiday destination, correlating to the show starting.
  •  There was a 255% increase in sales for Majorca as a holiday destination between the 4th June (when Love Island started) and the 5th June
  • There was an average increase in sales for Majorca of 45% on weeknights between the hours of 9pm and 12am (when Love Island airs) 
  • Comparatively, outside of the hours 9pm-12am, there was a 17% increase in sales 
  • Out of the five most popular holiday destinations from the UK, Majorca grew as a percentage of the total by 10%

Rob Davinson, Content Analyst at Awin, made the following comments on the findings: “These statistics just go to show the sheer power and influence that pop culture has on retail and consumer trends.


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