Skyscanner provides free search and comparison of flights, hotels and car hire options around the world. Founded in 2003, the search site helps over 70 million people each month find travel options to best suit their needs and is now one of the most visited travel sites in Australia.
Recognising its potential to grow Skyscanner’s pool of brand ambassadors, the affiliate channel has become a key part of Skyscanner’s digital strategy, enabling the brand to acquire users in a sustainable and scalable fashion, alongside other online activities.
On Skyscanner’s decision to migrate its program to Awin, Arun Rawat, Market Growth Lead, Skyscanner Australia & New Zealand explains: “we see Awin as a key strategic partner to work with, given the local expertise and local network of publishers we can tap on through their partnership with Commission Factory. Another important reason behind the decision to launch our program with Awin is the on-the-ground support we will receive from their client support team.”
Skyscanner offers a 30 day tracking window and 50% revenue share, with plans to work closely with the Awin team to improve its suite of affiliate products to meet the needs of publishers.
“We’re thrilled to launch the Skyscanner program in Australia and New Zealand with Awin. This presents an exciting opportunity for us to reach out to AU and NZ travellers at scale. We look forward to onboarding publishers to our program and sharing the brand love” comments Arun Rawat, Market Growth Lead, Skyscanner Australia & New Zealand.
We’ve been working closely with the Skyscanner team to ensure a smooth and well executed migration process. Awin looks forward to facilitating some lasting relationships between Skyscanner and their publishers and adding value through localised, high end account management. We’re very excited to add the Skyscanner brand to our Aussie portfolio! comments Sophie Metcalfe, Business Development Director, Awin Australia.
To celebrate the launch of Skyscanner’s AU and NZ programs on Awin, Skyscanner is offering to all affiliates that onboard by mid-March 2019, a 60% revenue share launch incentive that will be applied for all commissions earned in March 2019 only. Thereafter, commissions will revert to regular level.