In the latest episode of Awin Talks, Kevin and Rob discuss the increasing prominence that affiliate marketing is earning in the world of media houses and magazine publishers. With high profile references to the industry in an interview with WIRED UK on one podcast, and recognition of its pivotal role in the planned IPO of BuzzFeed on another, is the channel finally breaking through into the media mainstream?
In addition to that, Lee Carter from PrettyLittleThing discusses the role that SingleView’s multi-touch-attribution played in overhauling how they identified marketing value.
Laura Meunier at Global Savings Group tells Awin’s Dawn Quigg about her work with the Publisher Board, the importance of maintaining industry standards, and why they’re integral to its continued growth for everyone.
And finally, Rob interviews Holger von Ellerts from the consultancy Digital Nalu to find out more about digital and affiliate marketing trends in Switzerland.