Awin Partner Top 10s - Travel Influencers
Written by Richard Towey on 5 minute read
Awin’s influencer experts name the top 10 travel creators worth considering for a partnership on our platform.
Travel has become something of a cornerstone of the digital age.
Today’s holidaymakers and travellers, especially Millennial and Gen Z audiences, are far more likely to look for advice and inspiration on social platforms like TikTok, YouTube and Instagram for advice than wade through pages of a guidebook.
According to a survey from American Express, 75% of travellers use social media to research an upcoming trip, and their shift in behaviour has led to digital content creators becoming this generation’s tourist guides.
This month, our influencer team has picked 10 travel creators for advertisers to partner with on the Awin platform.
If you’re a current Awin advertiser, click on the brand partner’s ID to access their profile page on the Awin platform, or click their name to visit their social page and get a feel for their content.
1. Trust.and.breathe (990655)
German creators Jasmin and Jonas Mittag, aka ‘trust.and.breathe’ on IG, are rural. Recently, the couple has committed to a serious European van trip, encapsulating their passion for exploration and venturing off the beaten track, with all the pros and cons. A special round of applause for their production values - we’d imagine the on-the-road editing suite is pretty cosy.
2. Brighton Peachey (1316585)
Now based in Maine, US content creator Brighton Peachey aims to inspire families to get outside and live internationally. A great lover of the outdoors and winter and summer sports, Brighton can often be found skiing, cycling, hiking, and paddleboarding, which presents plenty of opportunities for equipment and clothing partnerships.
Igor Fernandez effortlessly blends life as an actor with his passion for travel. Sunny climes and beaches are never far from the picture, even when Igor is at home - that’s life in Brazil for you. Advertisers have lots of opportunities to stray away from cut-and-dry travel tips and focus more on lifestyle content thanks to Igor’s eye for style.
‘Instazof’ is the IG of Italian content creator and travel enthusiast Sofia Pannilini, whose energy and wanderlust ring right through her posts. Focusing on serene locations like Bali, Cape Verdi, and Zanzibar, Sofia’s account carries an exotic feel and plenty of ideas for summer trips away.
US-based Kate O’Phalen documents her life as part of a ‘full-time travel family of five’. Since making the brave call to uproot from NYC to explore North America with her husband and three kids in a renovated RV, the family has visited every US state, enjoyed lessons in off-grid living, and gained a new outdoorsy identity. Kate’s mission is to inspire more families to travel and learn together, and we couldn’t pick a better coach.
UK-based Eva’s World is all about travelling without boundaries. As a disability and neurodiversity consultant, her TikTok and IG provide the usual travel tips and deals, as well as an honest view on exploring the world with autism and ADHD. It’s the dual focus that gives Eva’s followers more than just travel inspiration.
Harry and Lydia - aka ‘TheNomadsYouKnow’ - are the go-to duo for affordable adventure travel. Focusing on underrated destinations like Finland and Kazakhstan gives the content a fresh feel in what can be a saturated space. The pair have been full-time travel content creators for a number of years, which shows in how they can summarise a multi-week trip in one post. It’s become a must-follow for couples looking for inspiration.
German content creator Tanja and her dog Ada make up ‘fernverliebt’ - a popular account in the vanlife community. Posts about live-in van restoration and maintenance are interspersed with the fruits of their labour, in this case European trips and stories from their time on the road. We applaud the DIY ethic, and it looks like Tanja and Ada’s audiences do too.
Slick, stylish photography gives an air of class to Italian creators ‘The Globbers’ and reason for their sizeable audiences on Facebook and IG. The couple in question, Luca and Alessandro, boast a real skill for capturing the beauty and elegance in everything, performing the rare feat of being as on-brand sitting on a rugged beach in Cornwall as they are outside the Taj Mahal.
10. Cariocasdeferias (1537833)
Brazilian creators Dayana S. Guerghe & Wesley boast many years of helping their hundreds of thousands of followers on Instagram turn dreams and ideas into trips. Sun, sea, and sand are recurring features of their domestic jaunts to various parts of Brazil and South American destinations like Colombia and Argentina. Their focus on video content gives each post a vibrant and fun feel, as well as a true glimpse of their experiences.
Interested in getting started with influencer marketing at Awin? View our whitepaper.
