Awin Code of Conduct

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Following several changes to industry regulations in recent months and evolving advertiser expectations, we have released an updated version of our network code of conduct.


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Creating a unified expectation of behaviour for our publishers, The Awin Code of Conduct aims to maintain consumer confidence in the regulation of online advertising and tracking technologies, as well as ensuring a just and ethical trading space for both advertisers and publishers.

The new format has been developed as a set of 12 rules coupled with additional guidance for publishers to ensure they are remaining compliant, supplementing industry standards and best practice including the IAB UK’s Code of Conduct. Designed with fluidity in mind, the document will be updated regularly to reflect new developments in the industry. 

The updated code of conduct is referenced in our network terms and conditions and therefore should be considered carefully, coming into immediate effect. Our partner Compliance teams will be using the guidelines as a basis to identify non-compliant behaviour across the network.

View the updated Awin Code of Conduct here.

If you have any questions or feedback, get in touch with our Compliance team.