Awin invests €35 million to pay publishers faster

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Awin is investing €35million to launch Accelerated Payments, a global initiative to pay publishers faster. Launched in the Benelux market in October as Speed Payment, our aim is to reduce ‘click to coin' time for all publishers across all markets.


Awin invests €35 million to pay publishers faster

Lauri Koop, managing Director Awin Benelux :

"We started last year October with  the implementation of Accelerated Payment in the Benelux and quite successfully we can now say. In the Benelux the results are very positive, we see an uplift of 11% in the publishers satisfaction and an uplift of 20% in the average pay out time to our publishers in the months that Accelerated Payments has been live. Due to these results, Accelerated Payments is now rolled out internationally so that all our (global) publishers benefit from this."

The Traffic Light Payment System (TLPS) was first launched in the UK and US in 2009 to minimise payment delays and risks from advertisers. The additional transparency and faster payment turnaround allowed publishers to safely reinvest in their campaigns and drove growth across the entire network.

Following its success, the scheme was expanded to the Benelux and is now rolling out across all regions, offering publishers the premium payment conditions of awareness, speed and consistency.  As part of this rollout, advertiser programs on Speed Payment will be referred to as offering Accelerated Payments.    

Traditionally, when a publisher generates a sale, their commission status is logged as ‘open/pending’ awaiting the advertiser to review and validate the transaction (this period usually allows for returns). Once approved, the publisher also has to wait for the advertiser to be invoiced and for that invoice to be paid to Awin.

With Accelerated Payments, commissions on validated transactions are paid to publishers regardless of when Awin gets paid.

Accelerated Payments are available to all publishers on the network. Advertiser programs offering Accelerated Payments will be recognizable by a logo.

Programs migrated to the new Awin platform offering Accelerated Payments are indicated by the green circle under ‘Payment Status’.

Accelerated Payments join Awin’s portfolio of tools and services to empower publishers of all sizes to grow their businesses online.

Jasper Mulder, Global Head of Publishers says: “Quicker and more consistent payments provide publishers with a reliable income to invest back into their business, accelerating their performance and development. For Awin, our publishers are our partners and we aim to foster their growth and provide positive impact where we can. This belief underpins the significant investment by our network to prepay commissions to publishers on a global scale. Expanding the system from the UK and US to all markets further unites our network and our services, ensuring that what is successful in one market is made available in all markets.”

 Find further details including the Terms & Conditions for Accelerated Payments on the Awin Wiki.

For questions regarding Accelerated Payments, please contact your account manager.