Autosalon 2017: Are you ready?

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Last weekend the 95th edition of the Autosalon kicked off. Over the past few years, it has grown into one of the key commercial events of the year. During the Autosalon, different brands present their latest models and in addition consumers can enjoy special discounts. Last year, about 560.000 people visited the event which makes it one of the most visited events in the car industry!

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Autosalon 2017: Are you ready?

The success of the Autosalon is reflected in the increasing success of email and content publishers active in the financial and automotive sectors. During the period following the Autosalon there is a strong competition between financial service providers. They attract new customers seeking car loans and insurance by offering temporary promotions. In 2016, this translated into an increase in the number of leads. The influence of the Autosalon is greatest in January, but it also has a big impact on February. This year, the focus of the Autosalon is on leisure vehicles which is likely to boost this effect.

Make the most of Q1!
The first step to more conversion is to generate more traffic. This can be done by adapting your SEO to the high search volume for car loans and car insurance. Ideally, information should be relevant, easy to understand and include a clear call to action. In addition, the click path for consumers is of great importance. Through the creation of a top three for each product the number of click-out possibilities increases and thus the traffic. Different advertisers reward such promotional-conversion plan with a higher fee. On top of this, Awin is also organizing a challenge. We will reward the publishers with the highest growth with attractive prizes. You can read more in the mail that we sent earlier this week.


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