Making the most of Awin tools

  • Written by

To maximize your affiliate marketing efforts it’s important to know and understand the tools available to you. 

Share this

We outlined some key features of the Awin platform and how to best use them.

Advertiser Directory

The Awin Advertiser Directory offers a complete guide to all advertisers currently live on our network. Use the search functionality to identify what advertisers are relevant to your site and to apply to their affiliate program. Our affiliate program directory directs you to each advertiser’s merchant profile, providing an overview of their USPs, program highlights, terms and conditions, and commission rates. You’ll also find contact details should you need to ask any questions or get in touch with the account management team.

Link Builder

Deeplinks allow you target audience communication, guaranteeing there are as few clicks as possible between your site and purchase to create a smooth, user friendly customer journey. Link Builder will turn any website link into an affiliate deeplink, automatically embedding your unique publisher ID. Choose a product or page to promote and copy the link into the Link Builder box. The tool then creates a unique link ready to be added to your site. Link Builder is found under ‘Links and Tools’ in the Awin interface.

With one click publishers can join new programs and generate shortened tracking links to specific product pages. The MyAwin Chrome extension generates affiliate links directly from an advertiser’s website to then share on your platform. The links can also be directly shared to social media, eliminating the need to switch between websites, making your promotion quicker and simpler.

Additionally the extension displays the latest consumer offers from Awin and highlights exclusive coupons available to publishers. If you have multiple publisher accounts, a one click account switch functionality is there for ease of use. 

To download MyAwin visit the Chome Web Store.


Using datafeeds can be an efficient way of keeping up-to-date with the latest products and prices an advertiser has to offer, particularly if your proposition is price-led. Our Awin Create-a-Feed offers flexibility for both new and experienced publishers, by allowing you to get the exact data you want from one or a variety of advertisers in the best format to suit you. Whether you’d like to download a single feed containing multiple advertisers, or a collection of products from one brand, there are numerous combinations to collate the data to suit your website format and aims. You can:

  • Download a single feed of products by ShopWindow category
  • Combine multiple categories and/or sub-categories for a tailor-made datafeed
  • Download a single feed of products from multiple advertisers
  • Download a single feed of products by product brand
  • Add or remove columns from your datafeed
  • Re-order your columns to best suit your requirements
  • Compress the file in to three different formats
  • Use a dynamically updated manual URL, allowing your system to automatically retrieve the latest product data within your chosen parameters.

Create-A-Feed can be found under ‘Links and Tools’ within the Awin interface.

Opportunity Marketplace

Opportunity Marketplace is a unique tool that allows publishers to list, manage and promote all of the advertising opportunities available on your website, opening communications between publishers and advertisers in a few steps. 

Publishers have the option to set their own terms and commercials for each post as well as categorise the opportunity to give it the best chance of being noticed by a relevant advertiser. The text is completely flexible so you can describe your opportunity in the best way to promote your site. Each opportunity is uploaded as a listing and can be discussed independently of any other opportunities you have uploaded, and advertisers are able to respond directly through the interface to each promotion to open conversations.

All advertisers are able to browse the marketplace for any new opportunities, as well as filter down by options based on the criteria of sector, publisher type, payment model, opportunity type and whether the publisher is part of the advertiser’s programme or not. Advertisers are able to view all uploaded publisher opportunities so ensure yours stands out by keeping descriptions concise and informative.

The Opportunity Marketplace can be found within the Awin interface.

If you’d like to know more about any of the affiliate tools mentioned, or to find out more about how to use the Awin interface, please contact our U.S. publisher management team

Related articles