From launching in an overseas market to accessing an elusive niche demographic, influencers play a key role in helping brands get in front of the right audiences at the right time. With consumers increasingly hard to reach with traditional ad spend – 615 million devices now use adblocking software – more and more affiliate marketers and brands are looking for a way to tie their advertising spend to tangible results and actions.
Influencer marketing has grown in popularity and become significantly more mainstream over the past 12 months, with Google reporting an increase of 325% in searches for 'influencer marketing' over the time period.
Throughout the digital marketing landscape, the popularity of influencer marketing is on the rise. Everyone is talking about it, and the effect it has on the industry is palpable. In 2018, influencer marketing is set to continue to be a force to be reckoned with.
Acquiring new customers is the backbone of every business. However, as competition increases, attracting and securing these individuals becomes more challenging. With so many choices, consumers now have the luxury of flipping between websites. Grabbing their attention has never been more important.
Rumors of last click’s death have been greatly exaggerated. For most of the past decade, various industry commentators have said it’s a model that underestimates the complexity of multiple digital touchpoints an average consumer may have on their way to purchase. For affiliate marketers this can be confusing. Last click is what our business is based on; without it what are we left with? More often than not this confusion is from a misunderstanding of what ‘last click is dead’ really means.
New legislation aimed at changing European data privacy laws is set to significantly disrupt the digital marketing industry. With one year to go, what should businesses be doing to ensure they’re compliant with the new Regulation?
As a channel that has been premised on conversion, it has been the key unique selling point of the affiliate channel since its inception. Not only has this helped with the exponential growth of the channel, it has always appealed to those advertisers who want to have both control over spend but visibility on performance. However, while this has always been our strength, has it now become our Achilles heel?