Awin invests $40m to pay publishers faster

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Awin is investing $40million to launch Accelerated Payments, a global initiative to pay publishers faster.  

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Accelerated payments

Awin is investing $40million to launch Accelerated Payments, a global initiative to pay publishers faster. Based on the successful Traffic Light Payment System, familiar to our US and UK partners, our aim is to reduce ‘click to coin’ time for all publishers across all markets.  

TLPS first launched in the US and UK in 2009 to minimize payment delays and risks from advertisers. The transparency and faster payment turnaround allowed publishers to safely reinvest in campaigns and drive growth across the entire network.

Following its success Awin is expanding the service to all regions, offering publishers premium payment conditions of awareness, speed and consistency. As part of this rollout, advertiser programs with a green status on TLPS will be referred to as offering Accelerated Payments. 

Traditionally when a publisher generates a sale, their commission status is logged as ‘open/pending’ prior to advertiser review and validation of the transaction (this period usually allows for returns). Once approved, the publisher has to wait for the advertiser to be invoiced and for that invoice to be paid to Awin.

With Accelerated Payments, commissions on validated transactions are paid to publishers regardless of when Awin gets paid and available to all publishers on the Awin platform. Publishers can browse all programs and review which programs offer Accelerated Payments, indicated by the green circle under ‘Payment Status’.

Accelerated Payments joins Awin’s portfolio of tools and services that empower publishers of all sizes to grow their businesses online.

Jasper Mulder, Global Head of Publishers says: “Quicker and more consistent payments provide publishers with a reliable income to invest back in their business, accelerating their performance and development. For Awin, our publishers are our partners. We aim to foster their growth and provide positive impact whenever possible. This belief underpins the significant investment by our network to prepay commissions to publishers on a global scale. Expanding the system from the US and UK to all markets further unites our network and our services, ensuring that what is successful in one market is available in all markets.”

Find further details including the Terms & Conditions for Accelerated Payments on the Awin Wiki.

For questions regarding Accelerated Payments, please contact our publisher management team.

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