Awin launches coupon attribution to optimize influencer partnerships

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Across its global network, Awin has released a new coupon attribution feature (previously known as cookie-less coupon tracking on Awin US,) to further support its suite of powerful tools and technology available to optimize influencer and content partner activity. 

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The feature provides an additional cost per acquisition model, facilitating partnerships for advertisers with content partners outside of the traditional last-click model.

With an increase in the number of publishers and influencers solely using social media for their activity, a solution was needed to ensure transactions are tracked on platforms where affiliate tracking links are prohibited or can’t be used effectively, such as Instagram.

How does coupon attribution work?

Part of the My Offers tool, coupon attribution allows an advertiser to give an exclusive code to a chosen publisher so the commission from all sales using that code is rewarded to that specific publisher, even if no affiliate cookie or tracking link is present, or if it’s been allocated to another channel by the advertiser. This makes it easy for an advertiser to work with influencers without any extra costs or complicated integration.

What are the benefits of coupon attribution?

  • Allows advertisers to easily work with a wide range of content partners and influencers
    • There’s no setup involved for the publisher
    • The publisher simply uses the code assigned to them
  • Advertisers maintain ROI by using a CPA model that can be linked back to the publisher
  • No need for cookies
    • Code and commission is locked to a specific publisher

“Coupon attribution provides a way to create an all-encompassing affiliate program and opens the door to unique partnerships which would otherwise be impossible.”
Austin Ratner,  US Affiliate Marketing Manager | HP.com

“Awin’s new coupon attribution technology has opened up an entirely new audience to advertisers that has never been exposed to affiliate marketing before. It allows ReviTrage to promote much more effectively across all social channels - including Reddit, Twitter and many others - resulting in more exposure, and ultimately more revenue for everyone.  It has also allowed us to create connections with new retailers who want to leverage social media marketing via the affiliate channel.”
Nick Andrews, Founder & CEO | Revitrage

What do advertisers need to do to use coupon attribution?

As an advertiser, you need to ensure you have either unconditional tracking or de-duping via channel tracking parameters to track coupon codes in place. For more information on how to set this up, please contact your account manager.

How can publishers work with advertisers using coupon attribution? 

Connect with your advertiser contact directly to ask if you can work together using coupon attribution, or reach out to our publisher management team. 

Read our case study on monetizing publisher activity without cookies or tracking links to for an example of coupon attribution in practice. Additionally, you can learn more here.

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