In his role, Seth is responsible for supporting the company’s customer-centric vision across the trusted Awin and ShareASale platforms in the US and Canada, developing efficiencies that supercharge business growth while ensuring customers are still at the forefront of opportunity.
With previous leadership roles at Pepperjam, Partnerize and iProspect, Seth’s 13 years of digital marketing experience in growth, cross-channel strategy and cultivating cohesive, motivated teams, uniquely qualifies him to support Awin Group ambitions. Having participated in multiple affiliate and business acquisitions and mergers allows Seth to use various industry perspectives to help systematically develop and scale organizations.
Accelerated by the acquisition of the longstanding and well-loved platform ShareASale, Awin’s North America business has more than doubled over the past five years, making Awin now one of the largest networks in total client and publisher size as well as one of the fastest growing performance partnership networks in the US. Seth’s appointment will support the group’s vision to become the affiliate platforms of choice in North America and further accelerate Awin’s market growth.
Alexandra Forsch, Awin US president, said: “With his longstanding performance marketing experience and proven successes in building teams to drive channel growth through partnerships development, Seth brings a unique inside-out perspective to accelerate our commercial and market growth strategies across Awin and ShareASale in North America."
Awin US vice president Seth Goroff said: “Awin has been the leader in growth globally year-over-year and is poised to lead the industry in the US. Its impressive expansion is especially exciting for me in this new role as we execute Awin's vision to provide a customer-centric martech platform. I am thrilled to work alongside such an ambitious team to deliver even greater value for our partners.”
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