Advertiser spotlight: Wiggle

  • Written by
  • . is a leading online cycling and triathlon retailer. Their expertise lies in offering incredible deals on quality bikes, apparel, components, and accessories. Top brands include Shimano, Campagnolo, Colnago, De Rosa, Selle Italia, Fizik and Garmin. In the affiliate space, Wiggle has a goal of developing partnerships with high-quality publishers who will represent the Wiggle brand in a high standard.

Share this

Image courtesy of Wiggle

What sets Wiggle apart from other cycling brands in the US?

Wiggle is the world’s largest online cycling and tri-sports retailer and serve customers in over 100 countries. We’re a one-stop shop for all cycle, run, swim, triathlon, gym and outdoor needs. We are proud to stock the best products and biggest brands - like Shimano, Continental, Schwalbe, Adidas, Puma, Reebok and Under Armour - at competitive prices.

Wiggle also selles quality, affordable, award-winning sport brands like dhb, Vitus and Lifeline, which are only available in a select number of online stores.

We are cyclists, runners, swimmers, triathletes, hikers and gym-goers and Wiggle wants to facilitate that feeling of satisfaction, pride and commitment to customers by providing them with the gear, advice and inspiration needed.

What is one fun fact about the Wiggle brand?

Wiggle started out as a small independent bike shop called ‘Butler Cycles’ based in Portsmouth, Hampshire in the UK.

Video courtesy of Wiggle

What are benefits for publishers working with Wiggle?

We provide in-house affiliate management to makes sure we can share the best, most up-to-date offers, and provide direct support to our valued publishers.

Wiggle provides a complete product data feed updated daily, a full range of banner sizes, plus regular promotions and offer alerts.

We have strong average order values and conversion rates, and pay out on 100% of the order total (no restrictions or reduced commissions on product categories or SKUs,) meaning more money for Wiggle publishers.

Why did you join Awin?

We have worked with Awin for many years within our European markets and have always had fantastic account managers to advise and support us.

We joined Awin for our North America program as there are lots of top quality, leading, relevant affiliates on the platform who we are very excited to work with!

What are some of your favorite features of the Awin platform?

The platform is clear and easy to use. We can update our display banner creative automatically when new campaigns go live to ensure our publishers are always promoting the most up-to-date message. Also, the validation process is much simpler than other networks we have used in the past.

Interested in partnering with Wiggle in the US? Please contact Wiggle account manager Elaina.

Share this