Publisher spotlight: Yroo

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Yroo compares millions of products from thousands of stores, empowering shoppers to find anything they're looking for at the best price. Their mission is to deliver relevant and personalized shopping information, powered by machine learning and enriched data. Yroo is able to remove buyers remorse and drive above-average converting traffic to merchants. On Awin, they work with advertisers like HP, Merlin Cycles, TheHut, and Coggles

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Image courtesy of Yroo

How is Yroo different than a typical comparison site?

Yroo is much more than just a price comparison website – our unique company brings consumers price tracking history, ratings, and recommended buys for millions of products from thousands of large name retailers by leveraging our machine-learning platform. We are a one-stop shop for all the information needed to make any shopping decision, and create an equal opportunity in the market for consumers to find the best price and shop smarter.

What is Yroo Smartbuy and how does it work?

Yroo Smart Buy is a unique feature built to notify consumers when a smart time to act on a deal is. Our AI algorithm compares today’s price to the average historical price of the product, when the price reaches an attractively low point, Yroo will notify the user and encourage the user to convert on that product.

How can brands engage with the Yroo mobile app?

Not only does Yroo let you display your entire product feed on various pages of our app, but also lets you advertise on our search results pages, Top Deals section, and anywhere else on the Yroo platform. Yroo is expanding globally with strong partnerships in the US, Canada, UK, and Australia, with millions of products and partnerships with the largest named retailers. There is opportunity now more than ever to increase audience reach and expand brand recognition.

What are benefits for advertisers working with Yroo?

Advertisers have a great opportunity to partner with Yroo by reaching a highly engaged and motivated audience. Advertisers can display content on our platform, and see high traffic to their websites and a broadened reach for brand recognition. Yroo offers access to a market of eager buyers, and is always looking to promote new brands.

Why did you join the Awin network and what features do you enjoy?

Yroo has found extensive value in Awin as a network. The coverage of the US, UK and Canadian market has been a huge driving factor for what sets Awin apart for us. On top of that, our proposition is dominated by price. Due to this, we have found Awin’s Create-a-Feed service to be extremely helpful in staying up to date with merchant’s changing prices and stock levels.

Do you have any upcoming promotions, new launches, or exciting news you would like to share?

Updates, new features and promotional campaigns are constantly coming out of our team at Yroo! We have a big push to our user base for the Back-to-School season with push notifications and other other campaigns promoting technology products, clothing, etc. We also have an upcoming campaign for Black Friday and Cyber Monday to promote tech deals to our user base. On top of the existing US market, we are currently moving into Canada and the UK with plans for APAC. We aim to have full coverage and an extensive marketing campaign in place for the UK and Canada by the end of September. We are looking forward to working with merchants and partners to optimize their product feeds across our platforms and drive qualified leads!

Interested in partnering with Yroo? Please contact Cole at Yroo or our publisher management team.

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