Important dates: Q4 program calendar

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We've created the ultimate guide to having a successful Q4, something that wouldn't be complete without recommendations for key placement days, important holidays and shipping cutoffs.

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November Q4 calendar

 Key shopping days 

  • Singles' Day: Largest e-commerce shopping day in the world to celebrate China’s observation of being “single and proud.” Great way to reach Chinese consumers
  • Black Friday to Cyber Monday: Retailers celebrate the official start of the US holiday shopping season by offering special promotions and discounts
  • Small Business Saturday: Consumers are encouraged to shop small and local during the holiday season
  • Giving Tuesday: Holiday season kickoff event; consumers “give back” and donate to an organization/charity
  • Green Monday: “Cyber Monday” of December; best online sales day of the month
  • Free Shipping Day: Large and small online merchants offer free shipping with guaranteed delivery by Christmas Eve

December Q4 calendar

Important shipping dates


  • Dec. 17: Deadline for Home Delivery and Ground Delivery
  • Dec. 20: Deadline for Express Save
  • Dec. 22: Deadline for 2-Day and 2-Day A.M.
  • Dec. 23: Deadline for Overnight, Priority Overnight, First Overnight


  • Dec. 18: Deadline for 3 Day Select
  • Dec. 22: Deadline for 2nd Day Air
  • Dec. 23: Deadline for Next Day Air


  • Dec. 15: Deadline for Standard Mail
  • Dec. 20: Deadline for First Class Mail and Priority Mail
  • Dec. 23: Deadline for Priority Mail

Questions? Please don't hestitate to contact our advertiser management team.


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