Awin board’s new vision for affiliate marketing
Written by Robert Davinson on
Adam Ross, CEO, and Gisele Mast, Chief Product & Technology Officer, outline their vision for affiliate marketing’s future and how Awin is changing to lead it.
With the recent launch of a revamped interface, a variety of new tools and tech, and a new brand campaign, Awin is set to offer a range of new capabilities to its customers via its partner ecosystem.
But what’s the impulse behind this shift in strategy? And why is it being made now?
Awin’s CEO and CPTO drop into the Awin Talks podcast to reveal more about this new direction for the company and what it means for the advertisers, affiliates and agencies it calls its partners.
Adam and Gisele elaborate on the many dilemmas that today’s digital marketers face with ad spend concentrated on just a few platforms, and why affiliate partnerships can provide a hugely valuable solution.
And having only joined the company in March of this year, Gisele also sheds light on her own background prior to joining Awin and reveals her early impressions of the affiliate industry and the role of tech within it.
In other news, Awin also announced a minority investment in the data aggregation platform for publishers, wecantrack. Read more about the strategic partnership here.
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