Influencer marketing in 2023 with CreatorIQ
Written by Robert Davinson on
Influencer marketing platform CreatorIQ joins the podcast to discuss how affiliate and influencer activity are increasingly merging together.
On this month’s edition of Awin Talks, Rob is joined by special guest co-host Carissa Flinders. Carissa is the Influencer Partnerships Lead for Awin US, and she tells us more about how and why affiliate influencer activity is growing in demand from advertisers.
Following Awin’s new dedicated registration process for Instagram influencers, Carissa provides details on how this will make it even easier for creators to monetize their content via the affiliate channel.
And Carissa also takes the lead on our main interview for this episode, where she’s joined by Mike Balducci from CreatorIQ.
CreatorIQ is one of the world’s leading influencer and creator marketing platforms and now works strategically with Awin to help brands create, manage and scale their influencer partnerships alongside their affiliate program.
Mike shares insights from CreatorIQ’s latest Influencer Marketing Trends Report and explains why affiliate marketing holds such promise for the future of measuring the effectiveness of influencer activity.
Finally, Carissa and Rob discuss highlights from the recent Affiliate Summit West conference, and they also share news of upcoming Awin ThinkTank UK and ThinkTank US conferences. If you’re eager to join us at the US event, keep your eyes peeled for more details in the coming weeks.
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